Bernie’s
Performance Creative & Meta Advertising
Scaling a U.S. Dessert Brand Through Creative & Paid Media
Our Approach
Human Archives built a creative and advertising system designed to scale Bernie’s visibility and demand. We produce monthly creative assets with a strong emphasis on ad performance, ensuring every piece of content is platform-native, culturally relevant, and ready to be deployed across Meta platforms. Creative development and advertising are treated as one integrated process, allowing us to rapidly test messaging, hooks, and formats while continuously optimizing based on real performance data. Alongside creative production, we manage Bernie’s Meta Ads end-to-end, using paid media not only to drive awareness and engagement but to strategically position the brand at scale. This approach helped elevate Bernie’s presence beyond traditional advertising, contributing to increased brand credibility and opening the door to major catering and partnership opportunities with nationally recognized events and companies.
By combining creative production with paid media strategy, Human Archives helped Bernie’s turn advertising into real-world brand growth. Through consistent monthly creatives, optimized Meta Ads, and strategic positioning, Bernie’s expanded its reach, strengthened brand credibility, and secured major partnerships with some of the most recognizable cultural events and companies in the U.S.
