Video Production & Influencer Advocacy
Google Pixel
Our Role:
On-location video production during live Spartan Race events
Capturing raw, action-packed content that highlighted the Pixel camera’s resilience and clarity
Collaborating closely with Google’s creative team and Spartan representatives to ensure brand consistency
All footage was then handed off to Google’s designated post-production agency. Our priority was delivering high-quality, editable footage that captured both the thrill of the race and the Pixel’s standout features under pressure.
For the Spring 2025 Coachella campaign, Google Pixel tapped Human Archives to document their on-the-ground presence and influencer activations using the Pixel 9 Pro. This campaign spotlighted lifestyle creators using the phone in real-world scenarios, with a focus on authenticity, creativity, and brand visibility.
Google Pixel x Coachella
Spartan x Pixel project was a collaboration between Google Pixel and Spartan Race to showcase the durability and performance of the Pixel 8 Pro in real-life, high-intensity environments.
