Creative Lookbook
proposal
for Sir Los Angeles
HA AGENCY X Sir Los Angeles
Our Approach
Our approach brings bold creative and performance marketing together under one team, removing the usual back-and-forth between separate creatives, media buyers, and freelancers.
Every concept is built with a purpose: to capture attention, communicate the brand clearly, and give the campaigns stronger creative to test. We move quickly, learn from the data, and continue improving based on what generates real results.
The following show how we use different hooks, formats, and storytelling styles to create content that is built not only to look good, but to perform.
Example Work
Expectation Flip
The self-aware opening feels casual and unpolished, then the edit flips into cinematic footage that proves the exact opposite. That contrast turns humor into a credibility payoff, keeping viewers engaged long enough to see the skill behind the work.
Branded Environment
Wide shots establish the custom cart, while close-up product details pull viewers deeper into the brand world. The consistent colours, textures, and recognizable elements transform a functional setup into a polished, premium brand experience.
Founder-Led Product Proof
Putting the maker on camera gives the product instant credibility. Each feature is backed by detailed close-ups and a real production setting, turning the sales pitch into visible proof of quality, customization, and craftsmanship.
Product in Action
The technology becomes part of the restaurant’s natural rhythm, moving seamlessly from order to kitchen to customer. Real-world use makes the product feel proven, practical, and essential without turning the story into a traditional sales pitch.
Cinematic
Cinematic pacing reads as premium before anyone processes what's on screen, the polish carries over as a perception of quality for the brand itself.
Native Interface Hook
An incoming-call screen feels like part of the viewer’s phone rather than an ad, creating an immediate pattern interrupt. Once answered, it transitions into cinematic job-site footage that turns curiosity into proof of the team’s scale, precision, and execution.
Assets
Sample ad performance and lead screenshots, provided as evidence of results.
CLIENT 1
Ad performance, Dec ‘25 & Jan ‘26
CLIENT 2
Ad performance, Dec ‘25 & Jan ‘26
CLIENT 3
Ad performance, Mar ‘25 & Apr ‘25
CLIENT 4
Ad performances, April & May ‘26
Proposed Scope
Each month, our team will manage paid advertising campaigns designed to introduce more people to SIR Los Angeles and turn that interest into booked appointments.
We’ll take care of the full process, including campaign strategy, audience targeting, ad copy, setup, testing, optimization, tracking, and reporting. The campaigns will focus on reaching potential clients in Beverly Grove and nearby areas, while also reconnecting with people who have already visited the website or engaged with the brand.
We’ll use SIR’s existing content to create different ad angles around transformations, craftsmanship, stylist expertise, consultations, and the overall client experience. From there, we’ll test what connects best with the audience and use the results to improve performance over time.|
The goal is to create a reliable advertising system that keeps SIR visible, brings in more qualified clients, and generates a steady flow of appointment bookings.